Sign Up
Sign Up

How 360 Degree Photography Will Improve Your Real Estate Listings

by Kyna Garrett, on Jan 3, 2018 9:00:00 AM

360-degree photography is an incredibly useful promotional tool for a wide variety of businesses. One area where 360-degree photography can prove to be incredibly successful is in real estate listings. While Google Maps doesn’t allow real estate map listings of residential homes, it is a great marketing tool for multifamily properties showcasing their model apartment homes.

In the modern digital age, relying on your real estate listings to work on their own is unrealistic, and 360-degree photography can help your real estate and property listings in a wide variety of ways. In this blog, we will look at a number of ways that 360-degree photography can improve multifamily listings.

Attract Buyers Who May Not Have Been Interested

When it comes to real estate listings, you have a small amount of information and a limited number of promotional tools to work with. You have the written description, details, and whatever photographs that are available of the property to work with. Working within those parameters, you are likely to appeal to people looking for a home or a property that fits those particular specifications, but beyond that, the likelihood of reaching anyone else is rather low.

With 360-degree photography, however, you increase the chances of reaching people who may not have initially inquired further into your business. While there’s nothing that can replace an actual in-person tour of a property, 360-degree photography provides almost all of the information an in-person tour does, and can be conveniently accessed whenever and wherever necessary.

Furthermore, it has been proven that Panoskin virtual tours, as well as 360-degree photography, boosts interest by as much as 67%, and 130% of prospects are more likely to visit with these digital marketing tools.


Give Interested Buyers Something to Look Forward To

Selling a home to a potential buyer is incredibly easy if you know that the person or persons are already interested in the property itself. Whether they’ve seen the property from the outside, in-person, or viewed the listing online -if a property appeals to a potential buyer or tenant- as a real estate agent or property manager, you have less to do in terms of selling them on the property.

If you want to increase your customers’ level of interest and enthusiasm for your properties, 360-degree photography is just the tool to help you achieve this. If photos and descriptions were enough to peak a potential buyer’s interest, 360-degree photos will allow them to see the property more closely.

These three tools together can provide you with an overall increase in property interest as you are giving your clients more details on your properties.

Easily Shareable

While listings by nature are easy to share, you are only limited to whatever content that your listings contain. As mentioned earlier, this usually means a written description of the property and whatever photos you have available of it. With links being easily shareable via email, mobile and social media, this incredible promotional tool can make your real estate listings viewable with just the click of a button. Send listings of a variety of properties to potential buyers and let them tour the spaces from the convenience of their tablet, laptop or mobile phone. 360-degree photography will help your real estate listings get maximum exposure and reach the largest amount of potential buyers.


Show Off Your Commitment to Customer Service

In addition to all the other benefits that we’ve listed, by using 360-degree photography for property listings, you will show potential buyers or tenants that your real estate agency puts a high priority on the needs of its customers. 360-degree photography helps your business ultimately, but it’s utilized the most by your customers. Using it for your real estate listings makes things easier for your customers, and this will reflect well on your business as a whole. Showing that you put an emphasis on customer satisfaction will show that your business is one that has the customers’ best interests in mind.

Those are just a few examples as to how 360-degree photography can improve your real estate or multifamily property listings. At Panoskin, we are committed to providing users with a high-quality digital tour building platform for you to create virtual tours for your own clients. For more information how to start building virtual tours or to get in touch with us, visit Panoskin today.

At Panoskin, we provide photographers and digital agencies with the ability to create virtual tours for their own clients, offering professional grade 360-degree photography and digital tour services. Whether you’re looking to enhance your business’ online visibility with Google Street View, are in need of custom virtual tour services, or want to put your clients in front of your business with 360-degree photography, Panoskin is committed to helping you promote your brand or business with our professional product. For more information, contact us today.